Soroush Toloue

Lead Service Designer & Accessibility Specialist
Soroush Toloue Lead Product Designer and Accessibility Specialist
With 14+ Years of Experience
Designing Accessible Digital Products

I'm a senior specialist in UI/UX design and digital accessibility, delivering accessible, scalable products for finance, government, and healthcare. I work from research to launch, ensuring WCAG 2.1 AA and AODA compliance.

Career highlights include Ontario Health, Electronic Arts, lululemon, ADP, Home Depot, Ministry of Education, TD, and BMO, where I led projects in responsive design, accessibility, and scalable design systems.

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Background & experince As
Service Designer

I design secure, user-friendly products for banking, healthcare, and public sector transformation.

Design Strategist

I use design thinking to solve complex problems with scalable, real-world digital solutions.

Accessibility Specialist

I deliver AODA & WCAG-compliant interfaces without sacrificing performance or visual design.

With 14 + years of

Happy Clients
Selected Case Studies
UX, Accessibility, and Strategy
A person sits at a desk in a modern office, working on a laptop while a holographic AI assistant appears above the keyboard. The scene conveys human–AI collaboration, with the glowing projection suggesting guidance, dialogue, and shared problem‑solving.
AI Experience Design
Why good AI isn’t always good design

This case study examines how refined AI experiences can mask serious accessibility and usability gaps. From unclear reasoning to rigid interactions, see why adaptive design matters, and how thoughtful systems better support real people making complex decisions.

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Preview of Power BI dashboard case study
Accessible and Actionable Dashboards
Rethinking Power BI Design

Dashboards aren’t just for presenting data, they’re digital products that must be inclusive, usable, and fast. This case study offers 22 practical, field-tested tips for designing Power BI dashboards that balance stakeholder goals with real user needs.

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Preview of Power BI dashboard case study
Apple.com Information Architecture Audit
Why IA Still Matters

Apple’s design is sleek, but its site’s information architecture hides usability and SEO issues. This case study uncovers navigation gaps, vague CTAs, and missing metadata, with actionable fixes to improve user orientation and discoverability.

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Accessibility in Design

Watch my 2022 McMaster Designathon talk on YouTube, where I share valuable insights and strategies for inclusive design.

Watch Now

Here's what

People Say
Soroush is an exceptional UX designer who seamlessly blends visually stunning designs with a commitment to accessibility.
Chris McCann, Full Stack Engineer at EA
Chris McCann

Full Stack Engineer at EA

I would definitely recommend Soroush.
He has excellent skills in service design and accessibility.
Cherrie Bevers, Lead UX Designer IV at ADP
Cherrie Bevers

Lead Product Designer IV at ADP

Soroush stands out as an expert leader in user experience & design; his skill places him at the top of the field.
Tim Haynes, Full Stack Developer at AutoTrader.ca
Tim Haynes

Full Stack Developer at Ontario Government

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