Why Your AI Copilot Still Needs a UX Pilot
Lately, I’ve seen a dangerous trend: companies trying to cut corners by replacing UX designers with tools like ChatGPT and Uizard.
Let me be clear. This isn’t innovation. It’s negligence.
AI doesn’t understand people.
It doesn’t feel frustration. It doesn’t know what it’s like to be stuck on a confusing form at midnight. It doesn’t know how it feels to be excluded, overlooked, or ignored by bad design.
AI can’t feel anything. But humans can. Designers can.
The best interface is the one that disappears. And AI doesn’t know how to vanish gracefully.
Sure, AI can make wireframes
It can copy the surface layer of design. It can crank out generic interfaces stitched together from scraps of stolen portfolios. But just because it looks like a UI doesn’t mean it works like one.
Good design is never just about looks. It’s about timing, tone, trust, and usability. It’s about knowing why someone dropped off your flow. It’s about asking the hard questions and sitting in the discomfort until something better emerges.
You can’t fake that with a chatbot.
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Book a Free ConsultationAI Doesn’t Fix Accessibility
It amplifies your failures.
UX is messy. Contextual. Shaped by emotion, tension, behaviour, bias. All the things a language model can’t truly hold.
AI is only as accessible as the product it’s built on. It doesn’t fill gaps, it exposes them.
If your product is already a mess, poor colour contrast, vague alt text, broken flows, AI will just automate the mess faster. It doesn’t advocate for users. It doesn’t pause and say, “This isn’t working.” It doesn’t push back when the design choices leave people behind.
Designers do that.
UX without humans is just UI. And UI without context is decoration.
Businesses, Wake Up
You are not saving money by cutting UX. You are bleeding trust. And in a competitive market, your generic AI-generated product won’t stand out. It won’t scale. It won’t connect.
Real UX is a human job. Empathy isn’t optional. It’s your edge.
Use AI as a copilot if you must. But if you fire the pilot, don’t act surprised when the whole thing crashes.
I help organizations design inclusive, scalable products and I teach the next generation of designers how to do the same.
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